Recent news reported that China Unicom is going to release a new RMB36 3G Plan in May that will be cheaper than its previous plans and China Mobile’s RMB39 monthly plan. It is also planning to cut its iPhone plan from a general RMB6,999 to RMB5,880 which shows it’s eager to catch up with the other two competitors China Mobile and China Telecom. Despite the big turn off in sales that the Chinese version of iPhone doesn’t have a WiFi mode, China Unicom is trying to use this new 3G Plan markdown to appeal to a greater number of users using different parallel imported cellphones including iPhones that support WCDMA and WiFi to subscribeto its 3G standard.
Compared to China Union’s future RMB36 3G Plan with 150 MB data usage, China Mobile’s RMB38 Plan has been released for almost five months and contains a 500 MB data usage package and a very cheap long-distance call rate (as low as RMB0.1-0.2 per minute). Although it has the biggest 2G and 3G user base in China and cheaper call rates, China Mobile still faces the problem of a limited selection of terminal handsets. Due to China Mobile’s network TD-CDMA, the special standard in China and lack of confidantes in the TD-CDMA market, many international mobile manufacturers have difficulties providing a suitable terminal device. If China Mobile wants to keep its leading position in this fierce 3G battle, it must find a way to provide multiple options to consumers by lobbing factories to support its standard.
According to the data published from the Ministry of Industry and Information Technology (MIIT), in the end of April, China Telecom had the second biggest subscriber base of 30.8% in this intense 3G competition, only slightly lagging behind first-placed China Mobile (42.5%) and ahead of China Unicom (26.7%). In an effort to attract non-subscribers, China Telecom recently started providing many special offers to its massive former line-in & ADSL broadband users to switch to its EV-DO 3G standard by including a free upgrade from 512K to 2M broadband, a cheap 3G family package together with line-in, ADSL broadband and a 3G cellphone…etc
This data proves that China Telecom is getting the biggest 3G subscriber increase rate and its user base has increased in the last six months. If China Telecom continues to step forward, there is a big chance that it may replace China Mobile to be the next winner of China’s Telecommunications market.
May 16, 2010 at 4:54 pm Comments (0)